FW2020 INSPIRATION: In the late 1940s The New Look Brought back the spirit of haute couture, emphasizing aesthetic over the function of the popular fashions of wartime. Similarly, formalwear led to the rise of streetwear in the 1990s, influenced by American sport and music culture. Contemporary fashion is known to gyrate between reaction and overcompensation. It is this motion, driven by personal-style mavens and the industry at large, that often results in one particular directive and all follow suit. Streetwear has fulfilled its life cycle, reached its peak, and there is a need for a new narrative.
Many have been scoping the cultural underground for streetwear’s antithesis. While the big houses replicate with the rise of classical tailoring, Dirty Pineapple would like to offer a more nuanced narrative and navigate the extremes often followed by big fashion when reacting to a tectonic shift. They looked back to its roots, to the modern urbanites that have been their focus since inception, to offer a not so black and white story. One where attitude does not come from rigidity, where a suit does not necessarily need a proper tie, where class does not equal classicism – a new raw luxury experience. The odd and twisted visual vocabulary of Dirty Pineapple is a mix of color combinations, gender contrast and vintage styling.
Pineapple is a Shanghai based clothing brand established in 2016 and the result of a dynamic design collective. The brand caters to a young and creative audience and has caught the attention of the press and consumers with its lounge suit and vintage styling approach. With collections under the influence of different cultures, combined with high street fashion and creative matching, Dirty Pineapple aims to adapt to modern urbanites through a multi- layered mix of high-quality basic and innovative items.
Dirty Pineapple established itself as a messenger for forward thinking. A creator of inspiring equality through content, design, and message. A blur of contrast for the search of true beauty. A quest for a gender equal world in a unequal driven society. A universal, sexless uniform of personality and lifestyle. Creative campaign for a new world order. Taking inspiration from past, present, and future DP is looking to be the authors of their own story with fashion as their chosen medium – each collection will speak to a new chapter. https://www.dirtypineapple.net/ https://www.instagram.com/dirtypineapple_dp/?hl=en
Makeup: Chika Chan, Key Makeup Artist for Make-up Pro New York
Hair: Aubrey Loots for Aubrey Lotts, Hair and Wella
Casting: Brent Chua
Music: Javier Peral
Production: PSA Creative
Jewelry: Chris Habana
Sunglasses: Thierry Lasry
Shoes: Superga & Dr. Martens
Photography: Alexander Thompson