CHARLES JEFFREY

FASHION THROUGH SOUND, SOUND THROUGH FASHION
This season, music isn’t simply the inspiration–it’s the output. As LOVERBOY creative director Charles
Jeffrey says, “In 2025, fashion for fashion’s sake feels vulgar.” Thus, SS26 is shaped by the process of
music-making, specifically the experimental, analogue, tactile kind as long practised at and made possible
by Abbey Road.

LOVERBOY distilled archetypes from the characters who emerged across the myriad photos and
film material discovered within Abbey Road’s archives. The many collaborators featured across
this imagery were often captured during in-between moments, coded by style. There are
the authoritative execs in their crisp tailoring and wide-lapelled suits, the musicians for
whom formality unravelled in favour of function and flare across the ‘60s and ‘70s, and
the engineers in their white lab coats, mixing like mad scientists across the various
recording tools within the studio.

In keeping with Abbey Road’s pioneering, future-facing commitment to
innovation and play, these archetypes are reimagined for 2026 in the
LOVERBOY collection documented here: the Gen Z bedroom producers
swallowed up in their fuzzy ears beanie and oversized hoodie, the
magnetically IDGAF rockstars adorned in sleeves and hems belling
out like trumpets, and the exacting, obsessive technicians in their
supersized labcoat made of heavy-duty shirting.

Indeed, it’s these very music makers for whom the collection takes its chief inspiration. Not simply the
future superstars making music on their laptops in their teenage hideaways, but the true innovators to
whom this new generation are indebted, who came before through cultural institutions like Abbey
Road and subverted stuffy conventions in order to define modern music as we know it.

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