“Hush little baby, don’t say a word”
The opening lyrics of this perennial lullaby might be the repeating loop you hear in your head while experiencing Dirty Pineapple’s Spring/Summer 2021 collection.
Individual proclivities in digital are a recurring theme at Dirty Pineapple. With previous collections called “Recycled Love” or “Narcissist Rhapsody”, the team is no stranger to exploring the personal impact of modern digital behaviors. This season portrays the dual reality of distancing public and private personas.
The public persona, the one we show family, friends and display on social media, reflects society’s expectation; one of self-confidence, strength and material success. While our private persona, the one we share only with ourselves, carries the heavier doubts and secrets.
“Mama’s going to build you a hush garden.”
Dirty Pineapple is imagining a surrealist space concealed between realities, where they blend and blur; where we can see who we really are. A place to explore from a distance, where our insecurities become strengths, doubt becomes empathy and one feels safe. A space they call “Hush Garden”.
This Hush Garden is watered down and moody while always odd and twisted. From playful colors and manipulated Vichy prints offset by the introduction of a new “spell” print, the signature lounge suits and expressive basics play with retro garden references and metaphors.
It is within that reflective space that Dirty Pineapple finds its voice and affirms its language of soft strength and delicate confidence. https://www.dirtypineapple.net/
Director: Kirtan Hummelen Photographer: Tolaki Lawski Production: Dirty Pineapple
Styling: Yoii Grooming: Cindy Dee International Press: Rep Agency
China Press: Dirty Pineapple