LET IT ROCK!
We took inspiration for our menswear shoot from UK Teddy boys, more specifically the short-lived, early 70s Vivienne Westwood/Malcolm McLaren Teddy boy shop in London named, “Let It Rock”. Photography and styling Alexander Thompson. Men’s grooming Margaret Dwyer. Model Aiden.
“I remember when (the store SEX) was Let It Rock and it used to sell clothes to Teddy boys.”
“Malcolm and Vivienne were really a pair of shysters: they would sell anything to any trend that would grab onto. They also had fifties’ rip-offs like pegged pants and smooth slip-on shoes. It would be the same old cut from the fifties, but their angle would be make the pants pink instead of black or the shoes gold instead of brown or blue.”
“…In those days it was still selling Teddy boy gear. That was the main financial gain – really special Teddy boy outfits, and of course the brothel creepers.”
Johnny (Rotten) Lydon