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  • Private Policy F/W 2020. Ponyboy magazine.
  • Male model Huug Noordermeer from Soul Artist Management photographed backstage at Private Policy F/W2020 show. Photography by Alexander Thompson for Ponyboy magazine.
  • Models Luca & Margo snapped backstage at Private Policy for Fall/Winter 2020. Photography by Alexander Thompson for Ponyboy magazine.
  • Model Amandine Pouilly & Phillip photographed backstage at Private Policy Fall/Winter 2020 by Alexander Thompson for Ponyboy magazine.
  • Male models Kamui T & Ajna Mani photographed backstage at the Private Policy Fall/Winter 2020 show by Alexander Thompson for Ponyboy magazine.
  • Models Yun Xie & Morocco photographed backstage at the Private Policy Fall/Winter 2020 show by Alexander Thompson for Ponyboy magazine.
  • A model photographed backstage in pinstripes at Private Policy for Fall/Winter 2020 by Alexander Thompson for Ponyboy magazine.
  • Models Anisha & Hun photographed backstage at Private Policy Fall/Winter 2020 show. Photography by Alexander Thompson for Ponyboy magazine.
  • Models dressing cards snapped backstage at Private Policy Fall/Winter 2020 show. Photography by Alexander Thompson for Ponyboy magazine.
  • Models Taro & Jae photographed backstage at Private Policy for Fall/Winter 2020. Photography by Alexander Thompson for Ponyboy magazine.
  • Male model Shenai Gist photographed backstage at Private Policy for Fall/Winter 2020 by Alexander Thompson for Ponyboy magazine.
  • Models Damien Medina & Cole Etgen photographed backstage at Private Policy for Fall/Winter 2020. Photography by Alexander Thompson for Ponyboy magazine.
  • Dr. Martens boots backstage at Private Policy for Fall/Winter 2020. Photographed by Alexander Thompson for Ponyboy magazine.
  • Model Jun Young Hwang backstage at Private Policy for Fall/Winter 2020. Photographed by Alexander Thompson for Ponyboy magazine.
  • Male model Ajna Mani photographed backstage at Private Policy F/W 2020 by Alexander Thompson for Ponyboy magazine.
  • Models Mayara & Claire photographed backstage at Private Policy Fall/Winter 2020 show. Photography by Alexander Thompson for Ponyboy magazine.
  • Models Garett & Jun Young Hwang photographed backstage at Private Policy for Fall/Winter 2020 by Alexander Thompson for Ponyboy magazine.
  • Models Nuri Son & Anisha Sandhu photographed backstage at Private Policy for Fall/Winter 2020 by Alexander Thompson for Ponyboy magazine.
  • Models Luca & Margo photographed backstage at Private Policy for Fall/Winter 2020. Photography by Alexander Thompson for Ponyboy magazine.
  • Model Amandine Pouilly photographed backstage at Private Policy Fall/Winter show by Alexander Thompson for Ponyboy magazine.
  • Models Made & Jae photographed backstage at Private Policy for Fall/Winter 2020. Photography by Alexander Thompson for Ponyboy magazine.
  • Model Shenai Gist exits the Private Policy Fall/Winter 2020 runway. Photographed by Alexander Thompson for Ponyboy magazine.
  • Male model Cole Etgen photographed backstage at Private Policy for Fall/Winter 2020. Photography by Alexander Thompson for Ponyboy magazine.
  • Models Huug Noordermeer & Taro Pedersen photographed backstage at Private Policy for Fall/Winter 2020 by Alexander Thompson for Ponyboy magazine.
  • Models Xu & Anisha photographed backstage at Private Policy Fall/Winter 2020 show. Photography by Alexander Thompson for Ponyboy magazine.
  • Models dressing cards photographed backstage at Private Policy Fall/Winter 2020 show. Photography by Alexander Thompson for Ponyboy magazine.
  • Models Yeva & Morocco photographed backstage at Private Policy for Fall/Winter 2020 by Alexander Thompson for Ponyboy magazine.
  • Models Kamui & Alexis photographed backstage at Private Policy for Fall/Winter 2020 by Alexander Thompson for Ponyboy magazine.
  • Male model Taro Pederson photographed backstage at Private Policy for Fall/Winter 2020 by Alexander Thompson for Ponyboy magazine.
  • Models Nuri & Claire photographed backstage at Private Policy for Fall/Winter 2020 by Alexander Thompson for Ponyboy magazine.
  • A model photographed backstage at the Private Policy runway show for Fall/Winter 2020. Photographed by Alexander Thompson for Ponyboy magazine.
  • Models Cole Etgen photographed walking off the Private Policy Fall/Winter 2020 runway. Photography by Alexander Thompson for Ponyboy magazine.
  • Models Huug & Marfa backstage at Private Policy Fall/Winter 2020. Photography by Alexander Thompson for Ponyboy magazine.
  • Male model Damien Medina photographed backstage at Private Policy F/W 2020 show. Photography by Alexander Thompson for Ponyboy magazine.
  • Model Ajna Mani exits the runway backstage at the Private Policy Fall/Winter 2020 show. Photographed by Alexander Thompson for Ponyboy magazine.
  • Model Claire photographed backstage at Private Policy Fall/Winter 2020 for Ponyboy magazine by Alexander Thompson.
  • Models Yoon & Marfa photographed backstage at Private Policy for Fall/Winter 2020. Photography by Alexander Thompson for Ponyboy magazine.
  • Model board backstage at Private Policy Fall/Winter 2020. Ponyboy magazine.
  • Model Jun Young Hwang for Private Policy FAll/Winter 2020. Ponyboy magazine.

PRIVATE POLICY

F/W 2020

Continuing PRIVATE POLICY’s socio-political brand DNA, their FW20 collection aims to uncover the dark side of the American pharmaceutical indus- try. Fact or Myth: the spending of significantly more on marketing than research and development; elongating old medicine patents to raise prices; and collusion with medical insurance companies are just a few of the American pharmas’ methods to maximize profit at the expense of patients’ health.

Throughout the FW20 collection, Private Policy incorporates elements from medical industry uniforms, including lab coats, latex gloves, pen protectors, and nurse scrubs. Private Policy seeks to bring those details to everyday clothing. Breaking the boundary of “mystic authority” that medical professionals hold, Private Policy hopes to spark the general public’s interest in what is behind the scenes of the pharmaceutical industry and unearth facts about the medicine people are consuming.

The graphics of the FW20 collection further reinforce this social issue with a sarcastic tone and comic expressions. These motifs include a teddy bear running away with syringes on its back and a rabbit as a doctor on a fake medicine package. The metaphors criticize the American pharma’s profit game, which not only leads to unfair high prices but also wastes precious time and resources for life saving medicine.

Utilizing fashion as the medium to bring awareness to the American pharmaceutical industry, Private Policy hopes to spark discussion among the youth, which is usually overlooked, because health care issues usually peak for elders. However, if the younger generation doesn’t fight for changes now, they will be affected later. The title “Get Well Soon” is a genuine wish for the American pharmaceutical industry, whose “sickness” needs to be cured. Photography Alexander Thompson. http://www.privatepolicyny.com/ https://www.instagram.com/privatepolicyny/?hl=en

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FIX & FAX
FALL 2020 Fix & Fax by Katya Leonovich for Fall 2020. Ponyboy magazine.
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