Collection Statement:
Step into the future of fashion with PRIVATE POLICY’s SS2025 collection, where the nostalgic allure of the 2000s fashion office, reminiscent of “The Devil Wears Prada” era, serves as a lens through which we examine our evolving relationship with AI in the workplace. Just as the film critiqued the relentless pursuit of perfection in the fashion industry, this collection questions whether we are willing to let AI drive us toward unyielding efficiency at the cost of our well-being and creativity. Can we strike a balance that allows technology to enhance our lives, or will we succumb to its pressures, eroding the work-life balance we’ve fought so hard to achieve? This collection reimagines the high-energy fashion office, now on the brink of AI-driven transformation. The runway show, inspired by the cinematic drama of “The Devil Wears Prada,” becomes a powerful metaphor for our approach to the AI “devil”—rejecting overwork and uninspired tasks in favor of celebrating our creative and intellectual worth. It’s a call to shape our careers with intention and purpose, resisting the unchecked advance of technology.
With playful nods to fashion industry insider details, such as the iconic “Everyone wants to be us” quote, our designs cleverly reinterpret 2000s silhouettes with a distinctly fashion-office flair. This collection blends the sharp, bold style of the past with a modern, tech-inspired romanticism. Signature checker prints updated with florals subtly echo the “Florals, for Spring?” movie line, while silver hardware and distress details inject each piece with a sense of playful rebellion. The clean lines of suiting and shirting, combining delicate sequin, string knots, and sheer draped fabrics evoke a sleek, futuristic aesthetic, suggesting that AI tech might not be a robot takeover but rather a discreet, sartorial elegance seeping into every aspect of life. Perhaps what today’s generation truly seeks is not a return to the rigid hierarchies of Y2K corporate life, but the unapologetic ambition and dream-big energy of Y2K era, reimagined for a future that prioritizes creativity and self-expression over outdated notions of obedience and submission.
privatepolicyny
photography dwightsamuelsphotography
