FIORUCCI
SS 2025
The debut show is a heartfelt and sincere ode to transcending the boundaries between reality and the dream world, between the tangible and the imaginary.
An iconic Italian fashion brand founded on the values of creativity, invention, excitement and inclusivity. Fiorucci was established in 1967 by Elio Fiorucci as a collaborative and creative brand where fashion, art and music mixed in a cohesive environment. Elio spotted all that glittered and gathered it together to make a party. A party to which all were invited.
In 2019, Fiorucci teamed up with Adidas Originals for their biggest and boldest collaboration, presenting 5 collections that celebrated both brands’ dedication to injecting excitement and energy into women’s clothing. Each collection embodied the fun and optimistic spirit that Fiorucci champions. Other collaborations have included collections with Keith Haring, Hypebeast and Kith.
Fiorucci is famous for its iconic Angels shapeshifting across organic cotton t-shirts, crops, hoodies, sweatshirts and joggers, alongside its celebrated vinyl trousers, graphic tees from the electrifying visual archive, and a full range of premium denim for men and women. Keep your eyes peeled for seasonal capsules released each season, you never know what adventures the Angels will go on next.
The brand moves forward recognising its responsibility to make more responsible choices to minimise social and environmental impacts. 95% of our cotton styles are made from 100% organic cotton that is grown responsibly without genetically modified seeds and made in factories where fair treatment and inclusivity is at the forefront. For PF21, we introduced PYRATEX® cosmetic II, a fabric made from carbon neutral seaweed. PYRATEX® cosmetic II is produced exclusively from sustainable raw materials, using WOMEN MEN.
Creative & Production: @studio.april
Creative Director: @francesca19m
Artist Collaboration: @taibataiba
Video: @atlantisfilmvideo
Photography: @gorunwaydotcom
Casting: @juliaasarocasting
Styling: @nellkalonji
Hair: @paolosoffiatti @schwarzkopfpro.it
Make-up: @vanessa.icareg @lordandberry_official
Music: @hidden.mountain
