M A S U is derived from the Japanese “~masu,” which is a verb ending used in polite expressions. In the same way that “~masu” is used frequently in daily life but never loses its value, M A S U aim to be a brand that maintains a good polite attitude over the time, just as it is written. The thoughts, philosophies, historical backgrounds, and exciting ideas of vintage clothing that have fascinated Shinpei since his boyhood are elements that have greatly influenced his collections. Advocating “making clothes that can be a vintage for someone, loved beyond the times.”, he designs his collections sincerely respecting the styles of clothing created by the history and the stories and symbols stemmed from the materials.