Symbols and graphics for the collection were carefully selected and redesigned. Private Policy uses a crane, for example, an animal that represents longevity, elegance, auspiciousness, and loyalty in the Chinese culture and modernizes it in their own way. Throughout the collection, the crane is illustrated flying, (and reaching for a flag), mimicking the familiar imagery of the iconic American bald eagle and flag.
Additionally, the “Not Now” graphic, inspired by a quote from the famous indie art film CHAN IS MISSING (1982) is used throughout. The quote, ”We don’t have wonton soup, we have wonton spelled backwards, n ot now!” is a very humorous line from a Chinese immigrant cook’s frustration with his lack of understanding of Chinese cuisine. This quote teases, and gives a nod, to the theme of the fall-winter 21 collection, mirroring other culture’s general lack of understanding and appreciation of Asian American culture.
Private Policy has also collaborated with the Museum of Chinese in America, who has provided extensive research materials vital to the collection’s inspiration. A special t-shirt design will launch, along with other initiatives, to bring awareness to the NYC-based museum. The collection’s lookbook was shot at the museum, featuring a cast of diverse Chinese descendents who each share their unique story as it relates to their cultural roots.
This collection aims to become an educational introduction to spark more discovery and interest; and to hopefully bring to light this unique cultural history. Even though individual stories may now be covered in snow, blown away by sand, or lost in time, we will look harder to uncover and remember the Chinese railroad workers and their epic tales.