• Ms. Moira Roe, cosmopolitan ranch girl. Ponyboy magazine New York.
  • Moira Roe wears vintage dresses in her home. Ponyboy magazine New York.
  • Ms. Moira Roe photographed in vintage western wear at her home in Toronto. Ponyboy magazine.
  • Ms. Moira Roe photographed at her home in Toronto. Ponyboy magazine NY.
  • Outfits worn by vintage western wear collector Ms. Moira Roe, photographed at her home in Toronto. Ponyboy magazine NY.
  • Vintage collector Moira Roe photographed at her home in Toronto. Ponyboy magazine NY.
  • Detail shots of Ms. Moira Roe at her home in Toronto. Ponyboy magazine NY.
  • Moria Roe in vintage western wear. Ponyboy magazine New York.
  • Photographs of Ms. Moira Roe at her home in Toronto. Ponyboy magazine New York.
  • Ms. Moira Roe photographed at her vintage decorated home in Toronto. Ponyboy magazine New York.
  • Ms. Moira Roe photographed in vintage outerwear. Ponyboy magazine New York.
  • Vintage collector Ms. Moira Roe photographed at her home in Toronto. Ponyboy magazine NY.
  • Vintage western wear clothing worn by Moira Roe. Ponyboy magazine New York.
  • Ms. Moira Roe photographed in vintage clothing at her home in Toronto. Ponyboy magazine NY.
  • Vintage western wear collector Ms. Moira Roe photographed at her home in Toronto. Ponyboy magazine NY.
  • Moria Roe photographed sitting in her vintage decorated home. Ponyboy magazine New York.
  • Ms. Moria Roe in vintage western wear. Ponyboy magazine New York.
  • Ms. Moria Roe wears collectable vintage western wear. Ponyboy magazine New York.
  • Moria Roe wears collectable vintage western wear. Ponyboy magazine New York.
  • Moria Roe wears collectable vintage 40s dresses. Ponyboy magazine New York.
  • Ms. Moria Roe wears collectable vintage 40s clothing. Ponyboy magazine New York.
  • Ms. Moria Roe wears collectable vintage scarves. Ponyboy magazine New York.
  • Ms. Moria Roe wears collectable vintage printed 40s skirts. Ponyboy magazine New York.
  • Ms. Moria Roe wears collectable vintage clothing from her personal collection. Ponyboy magazine New York.
  • Ms. Moira Roe photographed on the stairway at her home in Toronto. Ponyboy magazine New York.



Meeting the super stylish Moira Roe in the sea of thousands of attendees at The Viva Las Vegas Rockabilly Weekender was a chance encounter. Poised and graceful with an understated vintage Hollywood glamour, at first glance she resembled an actress who had walked off a 1940s western movie set. And shortly after that encounter, we stumbled upon the Toronto based beauty on Instagram and knew that we must feature her on our Ponyboy site. The stunningly unique images of a meticulously dressed woman in her beautifully decorated home just demanded attention and we knew we must share them with our followers. All photography courtesy of Moira Roe.

PONYBOY:  Moira, we just love your unique, vintage style! When did you start buying and wearing vintage clothing?

MOIRA ROE:  Why, thank you. My first recollection would be at about 14 years of age with a group of friends who introduced me to the local Salvation Army Thrift Store in the small town I went to high school in. I remember picking out a green wool sweater without a lot of shape to it, maybe it was circa 1960s; it was during the start of the grunge era. It was a very modest start. From that point once I left country life and moved to Toronto as a student, vintage shopping became far more accessible.

PONYBOY:   Your look is very vintage western inspired. Tell us about your love for this style.

MOIRA ROE:   It could possibly be rooted in my childhood with time spent in the countryside on horseback. Later on I guess I was taken by the wardrobe and characters from the golden age of Hollywood and early TV shows. I recall being determined to find a hat styled like those worn by the six shooter toting dudettes of the silver screen. And I did. I found myself the best little Pigalle palm leaf rodeo hat at the local vintage shop. And my collection very slowly grew from there.

PONYBOY:   From what we’ve seen from your photos, we can say that you have some incredible pieces. Where do you find your clothing?

MOIRA ROE:   The advent of online shopping really helps make it possible to find unique pieces without traveling. These days I probably make most of my purchases online from Facebook, Instagram, Etsy, and Ebay. And I do also hit the local vintage shops in Toronto from time to time for some in person shopping. And trips just south of the border often turn up some good finds. Even better sometimes a seller will find me with something right up my alley. What is sold in vintage shops tends to be very regional. It’s a shame dude ranches weren’t the trend in Ontario, unlike places in the Western USA. So I don’t see much western wear show up through local estate sales, whereas there are certainly plenty of Mary Maxim sweaters to be found locally.

PONYBOY:  We saw in one of your Instagram posts a vintage pattern. Do you make some of your clothing as well?

MOIRA ROE:  I do indeed. I sew and I’m a fairly avid knitter. I am far more confident with knitting needles than a sewing machine, but if I’m really inspired to have something I will make sewing happen. In an ideal world I’d spend far more time sewing than I do. There just aren’t enough hours in the day. I commute to work on public transit, so I can easily get time in, consistently, working on a knitting project while I ride the bus or subway. It really makes the whole transit ordeal more tolerable and the time productive. My focus is on 1930s and 1940s hand knit designs.

PONYBOY:  The photos are quite extraordinary. Do you use a self-timer? Or does someone shoot them for you?

MOIRA ROE:   Thank you. I do shoot most of them myself using a timer. Although it can be kind of tricky to set up shots, I do like having complete control of the situation.

PONYBOY:   We thought for sure that you might be a stylist or designer. However that’s not the case. What’s your profession?

MOIRA ROE:   I’m glad I fooled you. As a young art school student my current job certainly is not anything I could have fathomed; working in public service as a Business Officer for film and television tax credits. Apparently you can take the girl out of art school but you can’t take the artiness out of the girl. I did work as a jeweler and goldsmith for the earlier part of my life though. In high school I always saw myself working in textiles, but when I had the opportunity to work with metal in art school my affinity for the medium took over. That being said, I’ve never really gotten over textiles.

PONYBOY:   The interiors of your home, the backdrops you use, really compliment the images. It’s up there with a highly produced fashion shoot. Did you decorate yourself with vintage finds?

MOIRA ROE:   That is truly flattering. Yes, indeed it’s my eye, handiwork and collecting all put together. I moved into my house in 2007 and over the years my collection of art and decor has evolved and many hours have been spent planning, painting, arranging, fixing, finishing, sewing, upholstering, and renovating. It’s undeniably one of my creative outlets and it continues to evolve.

PONYBOY:   You also have an Etsy account where you sell some of your finds?

MOIRA ROE:   I do indeed list items from time to time:

PONYBOY:   Tell us about your musician husband.

MOIRA ROE:   Sure. When Mark is not playing jazz guitar, or something on one of his many other instruments, he is teaching music classes to high school students. He is also an avid collector of old instruments and gear, and has a great appreciation for tone. I’ve unquestionably learned a thing or two from him about guitars, players, theory, history, and gear. He’s even inspired me to squeeze out a note or two, but I won’t make you listen to that.

PONYBOY:   And finally, out of all the old school design houses, who would you say is your favorite? And are there any designers now that interest you?

MOIRA ROE:   I do really admire Schiaparelli’s surrealist influenced designs. But really being a lover of western wear, Nathan Turk would be at the top of my list. I also love that he and other rodeo tailors were Jewish immigrants who brought with them their old world Eastern European tailoring skills and embroidery traditions and perfected the quality and aesthetic for Western attire. That being said, it is refreshing to see embroidery work done today by Vines of the West using an antique chainstitch machine to create designs reminiscent of the golden era of western wear.


  • The handsome Daniel Luna, photographed for Ponyboy magazine NY by Alexander Thompson.
  • West Coast vintage menswear photographed on then handsome Daniel Luna by Alexander Thompson for Ponyboy magazine.
  • West Coast based production designer Daniel Luna, photographed in his best 30's-40's vintage menswear by Alexander Thompson for Ponyboy magazine.
  • The sharply dressed Daniel Luna from California, photographed for Ponyboy magazine by Alexander Thompson.
  • Photographs of Daniel Luna, wearing vintage menswear, photographed for Ponyboy magazine by Alexander Thompson.
  • Los Angeles production designer Daniel Luna, photographed by Alexander Thompson for Ponyboy magazine.



We first met Daniel Luna from his beautiful girlfriend, the very well known pin-up model Doris Mayday, whom we have featured on our site. The handsome Daniel was impeccably dressed in 1930’s-40’s vintage clothing and was quite the gentleman with his mannerisms. Daniel is a West Coast production designer and we were delighted to photograph him in some of his stylish menswear, as well as interview him about his background, style of dress and profession.

PONYBOY:  Daniel, please tell our readers about your upbringing. Where were you born and raised?

‏DANIEL LUNA:  I was born in Guadalajara, Mexico. And I grew up in the San Gabriel Valley area of Southern California. I was raised in a conservative Catholic home. My family moved, but their traditions and customs were very deeply rooted in their home country and still are to this day. I feel this greatly benefited me creatively and gave me a deep understanding and appreciation for the culture I came from, as well as the one I live in today.

PONYBOY:  What was life like for you as teenager growing up in Southern California?

‏DANIEL LUNA:  My life revolved around music when I was a teenager. I was fortunate to have music programs in my school and also ended up in bands outside of school, playing the standup or electric bass. We were lucky in my area to have so much music going on at a local level. There were a couple of all age venues that were a little harder to get to, but there would always be a back yard gig that we could skate to since our parents wouldn’t drive us. It was difficult for them to comprehend why we cared so much for this music that was “yelling at us.” To them it was just a bunch of noise. But to us, like many, it was everything. And California had an endless supply.

PONYBOY:  Your manner of dress is sophisticated, like a gentleman from the 30’s-40’s. What other styles did you have growing up?

DANIEL LUNA:  I’ve been into some facet of the vintage world ever since I can remember, whether it be collecting or clothing. In high school I definitely went through my punk/rude boy phase, but even then I found myself incorporating older styles into it. My style really started to evolve into what it is today by my mid-twenties. I think that’s when you start dressing for yourself. And trends and scenes don’t hold so much weight on what influences your dress. And you go more with what you love.

PONYBOY:  Is your style of dress popular on the West Coast? We see it more heavily on the East Coast.

DANIEL LUNA:  I definitely would agree that my style reads a little more East Coast. I’ve always gravitated more towards sweaters, coats and layers. I think it derives from all the old movies I watched growing up. I haven’t seen many other people dress this way on the West Coast, but that’s probably because they’re smart and take our sunny California weather into consideration.

PONYBOY:  Where do you find your clothing? Is it mainly vintage?

DANIEL LUNA: I have a mixture of vintage, reproduction, and contemporary. It’s nice to be able to order things online or walk into a shop and pick something up in your size every once in a while. But for the most part, I still get up early and hit the flea markets, as well as frequenting vintage stores.

PONYBOY:  Are there modern designers that you favor as well?

DANIEL LUNA:  Yes, of course. Some of my favorite vintage inspired designers that I love are Nigel Cabourn and Dave Himel, who not only put out some of the most beautiful vintage inspired designs that I’ve seen, but match the quality of the originals as well. Some of my local favorites are Christophe Loiron and Nick Fouquet, whose designs I could pretty much live in.

PONYBOY:  Your profession is production design. Did you go to school for this?

DANIEL LUNA:  I went to school for interior and set design but never got a chance to finish the program.  However, I soon found myself working in the field. To be honest, I’ve never felt like I am missing out by not having a diploma for what I do. I feel I’ve gained a lot more by paying close attention to everything that inspires me, whether it be nature, architecture, a film, or even a well structured piece of clothing.

PONYBOY:  Tell us about your design company? Do you mainly do work for television, movies or print?

DANIEL LUNA:  I mainly do production design work for fashion photography and film, although I’m always looking for that project that will take me out of my comfort zone. I’ve been lucky to be able to work on the type of shoots that attracted me to this career from the start, that being very avant-garde, high fashion imagery. That’s what I’ve been enamored with since I was a kid, before I was even aware of what it was and why I liked it. I’ve been blessed to be able to work closely with my best friend, photographer Gizelle Hernandez. We’ve been talking about this stuff since we were fifteen year old kids. And now we are actually able to collaborate on shoots. Every time we do, the outcome turns out to be beyond anything we had imagined. It’s quite unreal. And realizing how rare it is to be able to connect with someone creatively on this level makes me very excited for our upcoming projects.

PONYBOY:  Your girlfriend is Doris Mayday, the famous pin-up model. What’s daily life like with the fabulous Miss Mayday?

DANIEL LUNA:  How long do you have? Ha! That should be an interview all it’s own. Honestly, it’s a riot. Sometimes I look around and think, where are the cameras? I feel like I’m on a sitcom. That girl makes me laugh, smile and love harder than I ever have before. Needless to say, I’m never bored. She’s my own little piece of heaven on earth.

PONYBOY:  And what plans do you have in the future, for your company, as well as with Doris?

DANIEL LUNA:  Other than continuing to improve my craft and work as much as possible, I try not to put too much weight on plans. Anyone in a creative field can tell you that one phone call can throw your plans out the window and force one to have a whole new course of action. All we can do is prepare for anything and plan for the best. As far as Doris, well folks are just going to have to stick around and find out!