Bobby Abley collaborates with the Transformers franchise to halo the launch of Transformers: Rise of the Beasts ahead of London Fashion Week June 23, bringing the franchise to life through the British designer’s unique vision and sense of wit. Founded on Bobby Abley’s fascination with cartoons and nostalgia, this collaboration re-imagines Transformers’ iconic visual identity into playful contemporary prints and silhouettes evoking the thrill and adventure of the franchise and it’s four decades heritage at the forefront of global pop-culture.

Bobby Abley says: “I’m excited to share my capsule collection in collaboration with Transformers – having loved the franchise from a young age, it’s been really fun to create my own visuals inspired by the famous ‘more than meets the eye’ slogan and putting my own twist on a classic toile du jour with Transformers robots hiding out amongst landmarks from some of my favourite cities, and pop art print inspired by pop-art, comic books, and Saturday morning cartoons.”

The range launches online at in July. Aligned with Bobby Abley’s long-time commitment to equality, a limited-edition Pride tee will be available for London Pride on July 1st. The Bobby Abley x Transformers range includes signature elevated sportwear, jersey essentials, and tailoring in fabrications from embroidery and quilting to knitwear. Bobby Abley has created a series of bespoke Transformers-inspired prints including a Transformers-toile du jour and comic book inspired pop-art, alongside graphic placements underpinning the collection as a whole.

Marianne James, Vice President, EMEA and Asia, Licensed Consumer Products at Hasbrosays: “The new Transformers: Rise of the Beasts film takes audiences on a ‘90s globetrotting adventure filled with spectacle and thrill. Bobby Abley’s collection perfectly captures this spirit and celebrates the characters and storylines that have captivated moviegoers around the world for over 15 years.”


The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible “MORE THAN MEETS THE EYE” experiences to fans of all ages. The brand’s enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.


Hasbro is a toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50.